LACQUER, GOLD AND TEA CEREMONY: THE SECRETS OF JAPANESE NATSUME
The beauty of exceptional Japanese craftsmanship is concentrated in a single object that fits in the palm of your hand: jet-black urushi lacquer wi...
Read moreThe eshop is open, but shipping will resume on 16 August (or later if you prefer).
The slow and patient rhythm of the artisan's hand brings timelessness to things made, and an extra soul.
In a changing world, craftsmanship gives meaning to our actions, and preserving know-how by transcending their borders is our raison d'être.
Craftsmanship is a powerful soft-power tool, which brings differentiation and sincerity, and an inexhaustible source of inspiration.
PROJECT EXAMPLE
Define the communication strategy to promote the know-how of artisanal brands, or brands working with artisans, and articulate its operational declination (social networks, partnerships, articles, media...)
PROJECT EXAMPLE
Designing and setting up a retail pop-up of Asian crafts, around a storytelling and a product selection able to generate a strong consumer interest.
PROJECT EXAMPLE
Coordinate an exhibition in an event space around a unique artisanal know-how, in the presence of the artisans, to allow discoveries and exchanges.
PROJECT EXAMPLE
Enable artisans to explore new territories by putting them in touch with buyers, designers, brands, and help them develop their identity and communication.
PROJECT EXAMPLE
Create rich and varied content (photographs, articles) on destinations, artisans, know-how, objects, addresses, for publications and brands.
PROJECT EXAMPLE
Coordinate a trip for buyers, creatives, entrepreneurs or groups of friends to a region or city in Asia to meet with artisans and discover the know-how.
...marketing and communication, with a deliberately non-generalist positioning, which has a taste for beauty without ostentation, for quality, for detail, and a wide openness to the world, its diversity and complexity.
...which puts to music the slowness of craft, of responsible consumption, of the valorization of know-how, with the speed and the quality of execution aiming at generating business opportunities.
Let's discuss your projects, our achievements, and what we could do together to promote crafts and artisans.
The beauty of exceptional Japanese craftsmanship is concentrated in a single object that fits in the palm of your hand: jet-black urushi lacquer wi...
Read moreSung Woo Choi's leaf spoons, made from wood patiently carved in his workshop in the north of Seoul, fill us with wonder: they touch something deep ...
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