An agency

AT THE CONVERGENCE OF THE HAND, THE HEART, AND THE MIND

COMMUNICATION DEDICATED TO THE CRAFT INDUSTRY

WHAT WE DO

We help brands, artisans and institutions that place craft at the heart of their raison d'être (whether in Asia or elsewhere) to define and tell their story, to refine their positioning and identity, and to build effective communication plans to make themselves known with consistency and respect.

All the while using the codes and tools of marketing and communication performance that are those of the luxury and retail industry: a sense of detail, excellence, and elegance, but with simplicity, agility, relevance, and commitment.

In addition, and in order to support the preservation of Asian craftsmanship and to help artisans develop new growth levers, we are developing visibility opportunities with the French public either directly in France (events, partnerships, editorial content) or at destination when travel to Asia resumes (partnerships with the travel industry).

HOW WE DO IT

Atelier Ikiwa thinks, develops and implements communication projects from a wide range of activities according to the needs and objectives of its clients: brand strategy and platform, storytelling, art direction and photography, marketing campaigns, calendar and editorial content, copywriting, events and collaborations.

We are able to intervene on all strategic brand thinking and execution of marketing and communication campaigns, either through integrated competencies or through a network of freelance experts.

PROJECT EXAMPLE

Define the communication strategy to promote the know-how of artisanal brands, or brands working with artisans, and articulate its operational declination (social networks, partnerships, articles, media...)

PROJECT EXAMPLE

Designing and setting up a retail pop-up of Asian crafts, around a storytelling and a product selection able to generate a strong consumer interest.

PROJECT EXAMPLE

Coordinate an exhibition in an event space around a unique artisanal know-how, in the presence of the artisans, to allow discoveries and exchanges.

PROJECT EXAMPLE

Enable artisans to explore new territories by putting them in touch with buyers, designers, brands, and help them develop their identity and communication.

PROJECT EXAMPLE

Create rich and varied content (photographs, articles) on destinations, artisans, know-how, objects, addresses, for publications and brands.

PROJECT EXAMPLE

Coordinate a trip for buyers, creatives, entrepreneurs or groups of friends to a region or city in Asia to meet with artisans and discover the know-how.

Atelier Ikiwa

AN AGENCY

...marketing and communication, with a deliberately non-generalist positioning, which has a taste for beauty without ostentation, for quality, for detail, and a wide openness to the world, its diversity and complexity.

...which puts to music the slowness of craft, of responsible consumption, of the valorization of know-how, with the speed and the quality of execution aiming at generating business opportunities.