An agency

AT THE CONVERGENCE OF THE HAND, THE HEART, AND THE MIND

The Hand

Craft, the strength of the hand.

The slow and patient rhythm of the artisan's hand brings timelessness to things made, and an extra soul.

The Heart

ethical and responsible consumption

In a changing world, craftsmanship gives meaning to our actions, and preserving know-how by transcending their borders is our raison d'être.

The Reflection

Successful narrative and business-driver

Craftsmanship is a powerful soft-power tool, which brings differentiation and sincerity, and an inexhaustible source of inspiration.

WHAT WE DO

We help brands, artisans and institutions that place craft at the heart of their raison d'être (whether in Asia or elsewhere) to define and tell their story, to refine their positioning and identity, and to build effective communication plans to make themselves known with consistency and respect.

All the while using the codes and tools of marketing and communication performance that are those of the luxury and retail industry: a sense of detail, excellence, and elegance, but with simplicity, agility, relevance, and commitment.

In addition, and in order to support the preservation of Asian craftsmanship and to help artisans develop new growth levers, we are developing visibility opportunities with the French public either directly in France (events, partnerships, editorial content) or at destination when travel to Asia resumes (partnerships with the travel industry).

HOW WE DO IT

Atelier Ikiwa thinks, develops and implements communication projects from a wide range of activities according to the needs and objectives of its clients: brand strategy and platform, storytelling, art direction and photography, marketing campaigns, calendar and editorial content, copywriting, events and collaborations.

We are able to intervene on all strategic brand thinking and execution of marketing and communication campaigns, either through integrated competencies or through a network of freelance experts.

Atelier Ikiwa

AN AGENCY

...marketing and communication, with a deliberately non-generalist positioning, which has a taste for beauty without ostentation, for quality, for detail, and a wide openness to the world, its diversity and complexity.

...which puts to music the slowness of craft, of responsible consumption, of the valorization of know-how, with the speed and the quality of execution aiming at generating business opportunities.

contact

Let's discuss your projects, our achievements, and what we could do together to promote crafts and artisans.

Contact us

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