Atelier ikiwa is a Marketing and Communication Agency placing Crafts and Artisans at the heart of successful and sustainable Tourism, Retail and Influence Strategies to reach a qualified French audience.
We are at the cornerstone of
the HAND, the HEART and the HEAD
Crafts, the powers of the hand
Ethical and sustainable buying and travelling
Successful narrative and business-driver
And you want to reinvent your narrative, bring in new guests who share your values whilst limiting the negative impact of mass-tourism?
Let us help you communicate on what is unique and sometimes overlooked from your Destination: your artisans and your crafts techniques, to win over the heart of your future guests, get them truly involved and move away from the clutter whilst benefiting your local communities.
Needing to attract a new qualified audience who is currently overwhelmed by standardisation and spoilt by choice and is not having you as their preferred destination to shop yet (or any more)?
Let us help you create exciting narratives showcasing never-seen before crafts products/techniques and artisans’ stories, renewing with true retail emotions and promoting ethical buying.
We design and implement marketing and communication campaigns that will help you achieve visibility and greater share-of-voice
1- Sourcing (artisans and crafts techniques, discovery destination trips)
2- Strategy (framework, trend analysis, recommendations)
3- Creativity (storytelling, photographs, copywriting, graphic design)
4- Marketing campaigns conception and implementation (project management and team work)
5- Digital and social media activation
6- Media and key opinion leaders’ relations
7- Events and partnerships
Our clients are Retailers and Brands (Luxury, Fashion, Home…), Organisations or Corporations (Foundations, Trade Shows, Museums, Galleries, Institutions…) and International Tourism Destinations or Operators.
We help our clients redefine their product, brand or acquisition strategy through strong narratives integrating Crafts into the mix.
We target qualified French customers based on our clients’ objectives.
We primarily specialise in Crafts and Artisans from Asia and Oceania.
Our proposals are sustainable, differentiated, sophisticated and business-relevant. They bring visibility and renewed interest for your brand, new qualified customers and are ROI-driven.
The conviction and vision that Crafts are one of the most meaningful soft-power tool to promote a Tourism or Retail Destination.
Crafts and Artisans have a powerful role to play, bringing resonance, differentiation, ethic and positive influence to your business.
Past projects have included collaborations with some of Paris top museums and showcases of young Artisans and Artists
We help French Retailers create new qualified footfall drivers through exciting event and pop-up opportunities around Crafts and Artisans.
High-impact opportunities for soft-influence and promotion of a Tourism Destination showcasing its Crafts to a qualified French audience
A Marketing and Communication Agency dedicated to the promotion of Crafts for Tourism Destinations and Retailers.
1. When we travel again it will be meaningful
2. We are now looking for emotions probably more than the over-used « experiences » concept
3. We need to know where things are coming from, how they are made, who they benefit before we buy them
4. We want to buy less, and what we buy to last longer
5. We want connections, communicate with people even if we do not share a common spoken language
6. We want to travel again to the other end of the world, because curiosity and marveling will always be stronger, but also open-up to the world whilst staying close to home
The tourism world as we have known it, years of catching flights on the spur of the moment, accumulating trips, everyone gathering at the same “Instagram-compatible” spots, might be behind us for a long time, and this is for the better. Our intuition tells us something is certain: our craving for travelling will not fade away, discovering the world is more important than ever and understanding how other people live will help us find meanings and ways forward, together.
And being ethical and sustainable, caring about local communities and spreading good when we travel or shop is a given, not an option any more.
Tomorrow’s way of travelling must be thought about now, and new strategies must emerge. And similarly, customers will ask more and more questions about where things they buy are coming from, how they are made, and we need to be ready to embrace and promote new consumption habits.
In fact the World Tourism Organisation (UNWTO) is promoting Shopping Tourism (in which Crafts sit) as an “increasingly relevant component of the tourism value chain”.
So here at Atelier ikiwa we have this vision and conviction that crafts should be at the cornerstone of everything we do. We strongly believe that placing Craftsmanship and Artisans at the heart of Tourism and Retail Strategies is a way to respond to our changing world.
Our ambition is to help Destinations, Tour Operators, Retailers, Brands, Cultural Organisations and Artisans build and implement narratives and business opportunities through Crafts that will trigger emotions to customers and bring them closer to the world whilst keeping sustainability as the grounding motto.
We help our clients redefine their product, brand or acquisition strategy through narrative integrating Crafts and Artisans into the mix.
From a partnership with Paris’ Musée des Arts décoratifs to a sand collection’s story, from a portfolio of photographs showcasing Asia’s “Outline of Things” to Korean artisans and artists under the spotlight, discover the many stories, projects and portfolios behind Atelier ikiwa.
French-born and Paris-based, lover of all things beautiful, I have had a life-long interest in Crafts and Asia which I decided to convert into a full-time job after a 25-year successful career in Luxury, Retail and Tourism with top executive Marketing and Communication roles.
French-born and Paris-based, lover of all things beautiful, I have had a life-long interest in Crafts and Asia which I decided to convert into a full-time job after a 25-year successful career in Luxury, Retail and Tourism with top executive Marketing and Communication roles.
"In our globalised world with the same fashion brands, same food outlets, same smartphones, Crafts bring a sense of wonder because they tell true and unique stories about people behind the objects. Crafts link humanity together and carry genuine universal values of sincerity, diversity, positivity and human connections with nature. The making of an object in slow rhythm is profoundly human and particularly relevant today."
ATELIER
Agency // The Crafts Workshop
ikiwa
粋 iki // The Art of Simplicity
+
和 wa // The Art of Harmony
