I am a France-born, Paris-based, dual French-Australian citizen.
I have a 25-year successful career with top executive roles within Luxury, Destination Tourism and Retail, in marketing and communication for international brands such as Christian Dior, Shiseido, La Vallée Village (Value Retail), John Galliano, Trussardi; in Paris, Sydney, Milan, Kyoto and London.
Throughout my career I managed topics such as brand identity, marketing and trade strategies, digital and social media amplification, public and press relations, product creation and launches, advertising, events and partnerships including art sponsorship with some of Paris top museums.
I have always been a strong advocate of integrating craftsmanship and artisans to brands’ strategies, developing marketing and communication campaigns showcasing established or young artists and artisans.
I am also an expert in Shopping Tourism and how to promote an international destination.
Finally, I am a keen photographer and writer and I am the author of a book on Kyoto’s Crafts, featuring 80 addresses where to find the best craft objects the city has to offer (book in publishing process).